What is difference between SEO and SEM?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing. Both processes aim in increasing visibility in search engines. SEM involves other methods that can get you more search engine visitors like PPC advertising.
 
Search Engine Optimization (SEO) has traditionally been thought of as a component of the umbrella term, Search Engine Marketing (SEM), encompassing both paid AND organic tactics. Today, SEM is used to refer exclusively to paid search. According to Search Engine Land, Search Engine Marketing is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”

So, rather than viewing SEM as an umbrella term encompassing SEO, it’s more accurate to view SEM (paid search) and SEO (organic search) as separate entities to use as part of your Search Marketing arsenal.
 
Search Engine Optimization is the process of improving the visibility of a website in an organic search engine result pages (SERPs), for targeted keywords or phrases whereas, SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.
 
SEO and SEM both are used for marketing & business generation purpose but both platforms are different. SEO is the free method to promote your business and SEM is the paid method. In the SEO part, give more time to get a better result and In SEM we can get the result quickly within short time periods. If you want to know about in details please search this query on Google, where you will get the proper result.
 
SEO is a non paid and indirect method of ranking your website on google search result page. it uses techniques like generating back links,using keywords etc.
SEM on the other hand is a paid form of ranking your websites. It uses methods like getting paid traffic and buying advertisement spaces at the head of search engine result pages.
 
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