Direct marketing is a specific technique where you reach out to potential customers via mail, catalogs, flyers, emails.
Branding, is an all-encompassing strategy that influences how the world sees your business. Every interaction you have with employees, customers, leads, and the public contributes to your brand’s image and reputation.
Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.
Branding is about complete online promotion of your business and in direct marketing you use some techniques like catalogs, email, direct mail, telemarketing, seminars, trade shows to sale their customers and clients.