What is DFP ?

DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.
 
DoubleClick for Publishers (DFP) will help you sell direct ads on your website more effectively and also helps maximize your advertising revenue.
 
Back
Top