Deep linking refers to the process of building links of the internal webpages directly on external webpages. This helps to redirect traffic directly to the product page of your website from external domains.
Links that go directly to a product will please the user and enhance usability. There are many shopping portals on the Internet and many of these have basic links to a merchant’s homepage. Generic links do not meet the user’s goals. Do you really want to send your users to a page where they have to click 4 or 5 times to get to the product or information? You need to add value to your site and deep linking is a great way to do this.
Deep linking refers to the process of building and floating links that directs the traffic to a page other than the home page on your website. For instance, directing directly to the product or service page on your website. Such deep links also helps to reduce the bounce rate of your website.