What Is CPC In Adwords..?

Cost-per click (CPC) refers to the actual price you're paying for each click in your pay-per-click marketing accounts. In CPC advertising, it is in the ad platform's best interest to optimize the amount of ads they serve to the price for each click they expect for each ad bid.
 
Pay per click is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per click or CPC.
 
Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.
 
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