what is CPA and CPL in SEM?

[rakeshspectrumpro]

what is CPA and CPL in SEM?

 

[Medical]

CPL, or Cost per Lead is another online advertising model used by organizations which are interested in investing money for lead generated. ... CPA (Cost per Acquisition / Cot per Action) and CPL (Cost Per Lead) are generally used interchangeably, but Cost per lead advertising method is considered more specific.

 

[pharmasecure]

06-18-2015 - CPM - Cost per thousand,CPC - Cost per click, CPL - Cost per lead, CPA - Cost per acquisition / action, SEM - Search engine marketing.

 

[RH-Calvin]

Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action.

 

[exhibitionsconcept28]

thanks for sharing....