What is competitor analysis?

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
 
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
 
Hi,
Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’'s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.
 
In the track twitter traffic in google analytics, one of the best is still https://www.owox.com/blog/articles/twitter-analysis-in-google-analytics/. I've learned about them for a long time, and I can say that they are very strong and have no bad review. But it is only my opinion. So they are specialist in their business!
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