What is Cloaking?

Google cloaking is a website that returns altered WebPages to search engines crawling the site. In other words, a human reading the site would see different content or information than the Googlebot or other search engine robot reading the site. Most of the time, cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is.
 
A website that uses cloaking recognizes search engine spiders by their IP address. It returns web pages to search engine spiders that are different from the web pages that web surfers see. Usually, the cloaking software creates hundreds of web pages that are optimized for a special search term so that search engine spiders get the impression that the website contains a lot of relevant information about a special topic.

If you often search on Google then you probably can confirm that you can get good results with cloaking. You can often find web pages on Google that have little to do with the description on the result page.
 
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
 
SEO Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.
 
Cloaking is one of those terms in internet marketing that has multiple meanings.It’s most ‘generic’ or broad meaning would be the act of hiding or changing an element of a webpage from a third party.
 
Cocking is a method of Increase rank and views by confusing google through different content, means google shows content in SERP that not presented in Website that user visit. It’s one type of spam activity for Google.
 
Cloaking is black hat SEO technique and it will definitely harm your website's ranking or google will penalize your website.

It is used to present the content in such a way that search engine crawler will find content different from presented to the user's browser.
 
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