What is Citation in seo and use it ?

A citation is an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
Unlike links though, citations don't need to be linked to your business's website in order for you to be credited for them.
 
What Is Citation in SEO?
Citation is a complicated part to understand, as others mentioned there is no need to link your website from a Local citation website. Practically Citation has more to do with brand building, reputation improvement and lead generation than directly involve in SEO.

Importance of Citations in SEO: Google uses Brand value and reputation of a business as a factor when it comes to ranking a website, and hence it is vital to improve your website brand value by making it look much more authentic online via Citations and Branding Links.
 
Thanks to sharing this information about Citation .
 
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