What is Canonical URL

Pick one of those URLs as your canonical URL and use 301 redirects to send traffic from the other URLs to your preferred URL. A server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page.
 
The canonical URL or tag is an important tag used in SEO optimization to avoid possible content duplication between two pages published with content similarity. If the same content portion is published with more than 1 URL it may cause content duplication. To avoid the problems of content duplication canonical tags are used.
 
A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.
 
Hi SomanKumari,

A Canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your Rankings.

<link rel=”canonical” href=”https://www.example.com” />

The rel=canonical tag in action. Here it indicates that the page on which this tag appears should be treated as a duplicate of the specified URL

Thanks,
Emily
 
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