What is Canonical tag in SEO?

Canonical Tag is used to deal with Duplicate Content. The problem with many sites is that they have pages that are identical or nearly identical. This can happen when your site has many categories, paths, and dynamic data.
 
Canonical Tag is used to deal with Duplicate Content. The problem with many sites is that they have pages that are identical or nearly identical. This can happen when your site has many categories, paths, and dynamic data.
 
Canonical tag is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page – the original source, even. Using it well improves a site's SEO.
 
A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.
 
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