What is c ollation?

Collation can be simply thought of as sort order.

In English (and it's strange cousin, American), collation may be a pretty simple matter consisting of ordering by the ASCII code.

Once you get into those strange European languages with all their accents and other features, collation changes. For example, though the different accented forms of a may exist at disparate code points, they may all need to be sorted as if they were the same letter.
 
Collation controls the way string values are sorted. The default collation sorts alphabetically using the standard Latin character set. Other collations will sort in different orders. For example, a traditional Spanish collation places words beginning with "ch" at the end of a list of words beginning with "c."

It is not necessary to change the default collation to use non-Latin characters. All shared MS SQL databases support Unicode characters, allowing the storage of a variety of alphabets.
 
Collation refers to a set of rules that determine how data is sorted and compared. Character data is sorted using rules that define the correct character sequence, with options for specifying case-sensitivity, accent marks and character width.
 
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