What is bounce rate ?

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to a high bounce rate.
 
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce").
 
Bounce rate is the percentage of visitors to a given website that leave the site after viewing only a single page. A high bounce rate can be interpreted to mean either that the content is not relevant to its target market or that the site is not attracting its target market effectively. Bounce rate can be measured in one of two ways: Either determining the number of visitors who enter the website but “bounce” or move before exploring anything other than the entry page or determining which visitors leave the site after only a brief time period.

Few tips for decreasing bounce rate of your webpage- Update your outdated content, Don’t use popup, Write shorter & effective paragraphs, Translate your site for international traffic, Make your site search more prominent, Make your 404 page more useful, Improve your page loading speed, Make your website mobile responsive.
 
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
 
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