A bounce is defined as a single page visit.If a user clicks on a link to a page on your website, spends five minutes reading that page, and then exits your site, they’re a bounce.
There are many ways through which you can lower your bounce rate:
1. Update your outdated content
2. Improve your page loading speed\
3. Write short paragraphs
4. Make your site search outstanding
5. Split longer posts into short paragraphs
6.Make your website mobile responsive
7. Make sure your broken links are less.