What is bounce rate of website:

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

Good content update
Internal links
Easy navigation
Quick loading of webpage
 
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
 
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