There are various SEO tools which are important for SEO such as Google Analytics, Google Keyword Planner, Google Webmaster tool etc. And for the site, you can try udemy courses, youtube videos, MOZ, Search Engine Land etc.
Website traffic doesn’t follow the Field of Dreams mantra, “If you build it, they will come.” You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.
In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers. An SEO audit means you're closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals.
Ahref is the most used SEO tool, it determines your competitor’s backlinks. You can also use this SEO tool to find the most linked to content. This is a keyword research, rank tracking, competitor research, SEO audit, viral content research and much more.