What is best and unique social media activity to drive traffic on the website?

try some this-

1. Display ads.
2. Try paid search ads.
3. Try social media ads.
4. Link to your website from your social media profiles.
5. Promote your content on your social media channels.
6. Host contests on social media.
7. Use calls-to-action (CTAs) in your social media posts.
8. Post in social media groups.
9. Join a blogging community.
10. Offer discounts via email or social media.
 
To get more traffic to your site follow these:
1. Run campaigns on Social media
2. Search Network Ads
3. Post and share genuine content
4. Display Ads...etc
 
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