Hi
App Store Optimization is a process of improving the visibility of mobile apps in an app store, so it's one of the marketing services. As for search engine optimization (SEO) websites, App Store is optimized for the mobile app, to be specific, it includes the app ranking process through keyword search in the App Store and also pushing the app in the top chart. Includes. With this method, the app will rank in higher search results and move to the top chart, which will install more.
Hope this helps you.