“Anchor text” this is a commonly-used phrase,
Before Google's Penguin and Hummingbird updates it was hard to discover what it really means.
It’s a very important thing in Seo procedure. But all your effort can be wasted unless you use it correctly.
Texts linked with other platform or document or drives towards any other location on Web are considered as Anchor text.
In a short I will say “Those visible hyperlinked clickable texts” are defined as Anchor text.
It provides or contains the contextual information and the destination for any inbound links and indicates the search engines what type of search, it should rank for, it has a great impact on a website’s organic search volume and performance.
it’s pretty easy to process all you need to know some HTML basics, or minimum copy and paste.
Sounds interesting, isn’t it?