What is Anchor Text?

Anchor text is the text used to describe a link when turning it into a hyperlink using HTML or XHTML coding. For example, if a web page had a link which the web page creator wishes to hide under text, the HTML code will turn a word or a phrase into anchor text, and that will work just like a normal link would. Anchor text is a valuable search engine optimization tool because the word or phrase used in anchor texts can pertain directly to the landing page content, or be one of the major keywords that the web page is trying to rank for. Anchor text is also heavily weighted in search engine algorithms, as algorithms look for the most relevant results for a search query and anchor texts are frequently relevant to the content of the landing page.
 
Anchor text is the clickable text in a hyperlink. Anchor text should be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.The anchor text is also known as the link label or link title.
 
Anchor Text is the clickable text in a hyperlink, by default it is in blue color. Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.
 
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
 
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