What is an adgroup in Google adwords?

[deven75]

Hi friends,
Can any one tell me what is an ad group and and what is the importance of it in PPC management?

 

[swikriti.sharma]

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid.

 

[unifrostindia]

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid.

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