What Is An Ad Group In Google Adwords?

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.
 
An ad group contains one or more ads which target a shared set of keywords.
  • Each of your campaigns is made up of one or more ad groups.
  • Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
 
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An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.
 
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