Accelerated Mobile Pages (AMP) are set to roll out within Google’s mobile search results in February 2016. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML.
Put simply, AMP is a way to build web pages for static content (pages that don’t change based on user behaviour), that allows the pages to load (and pre-render in Google search) much faster than regular HTML.