What is AMP?

The full form of AMP is Accelerated Mobile Pages. This helps in Google ranking for mobile optimization. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML. AMP has been rolled out in response to projects such as Facebook Instant Articles, in which Facebook can host and render publishers content directly within their news feed, meaning the process of viewing a piece of content is much quicker than opening the equivalent web page in a mobile browser.
 
The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor.
 
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