The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
Amongst the many advantages of coding with AMP, we have hand-picked the top 5 benefits for you and listed them below:
1. Faster loading page for mobile users – It’s no surprise that one of the main benefits of website pages developed with AMP is that the pages load like lightning on mobile devices – given that it was created for this purpose. This is vital as studies show that mobile users usually abandon a website that takes longer than 3 seconds to load; as such, businesses that adopt AMP could help to drive mobile abandonment rates down and increase conversions.
2. Improved search engine ranking – Although AMP is not yet meant to be an independent ranking factor, mobile friendliness, and page load speed times are well known ranking factors. As AMP greatly improves page loading times and mobile friendliness it is highly likely that a website developed with AMP will be rewarded with higher rankings than slower and unresponsive sites.
3. Increased visibility for Publishers– Search results will clearly display AMP symbols in green (see below). The inclusion of these symbols could see click-through rates improve for these pages as search results will not only stand out more but users will start to look for AMP pages as they seek quicker loading times.
4. Support for Ads – AMP aims to support a range of ad networks, formats, and technologies. The goal is to deliver ads that are fast whilst allowing the content to look good and grab the viewer’s attention. This should help advertisers to increase their influence and improve ROI on ad spend.
5. AMP Visitor Analytics – The need to track visitor behavior on websites has greatly increased in recent times, and AMP takes this into account. Publishers can choose from two tags which will automatically track visitor data such as visitor counts, new vs. returning, clicks/conversions, video and link tracking and more.