What is Adbrite ?

AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.[2] Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
 
AdBrite, Inc. was an on the internet ad return, centered in San Francisco, Florida, which was established by John p J. Kaplan and Gidon Sensible in 2002. ... Right Press, another ad return. It was supported by Sequoia Investment, and DAG Projects.
 
adBrite, an advertising exchange platform, provides site-level transparency, display, and video capabilities for advertisers and publishers.
 
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