What is a No-Follow link

no follow doesn't count as back link to the site from search engine but it can be helpful as an traffic generate source if it's come from high pr sites.The idea behind a nofollow link is that a search engine will not click through a link flagged as such. A nofollow link can be good or bad depending on the context of how it is utilized.
 
No follow is a link attribute that instructs spiders not to crawl the particular backlink on the webpage. Hence these links are never indexed in search engines. They are only used to build traffic from various external webpages.
 
Those links which do not pass the link juice and do not help in increasing the Page Rank are called No Follow Links.
 
No follow links don’t pass any link juice, they don’t help increase PageRank and doesn’t help the site/page it’s pointing to rank any higher.
 
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index.
 
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