What is a lead?

[ramusreview]

hey friend, can you tell me what s a lead? I see there are so many talking about how to increase leads but not understand.

Thanks

 

[tabfu]

A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation.

 

[ramusreview]

So, why is it related to internet marketing?. Can you give me an example?

 

[Aniketsingh]

Lead generation is a process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing.

 

[Sonika11Mehra]

In my views leads are that when you gets traffic towards the website and some visitors gives his mail id and contact info. called Leads.

 

[Michael Tyler]

SEO increases a website's search ranking for relevant keywords in search engines like Google. It's generate leads.

 

[min]

A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation.

 

[chad_c]

a lead is a potential customer

 

[davidweb09]

Business leads is sale for your services/products.

 

[abinaya89]

cause (a man or creature) to run with one by holding them by the hand, a strap, a rope, and so forth while pushing ahead.

 

[sharmaroshni]

Lead – An individual who has provided contact information and, in doing so, pointed toward a potential sales opportunity.

 

[ritajohnston]

Be a route or means of access to a particular place or in a particular direction.