What is 301 redirect?

301 redirect is a permanent redirect from one URL to another. A 301 redirect differs from a 302 redirect in that a 302 redirect is used as a temporary redirect.
301 redirection is mostly used because it passes the link juice and rank benefits.
 
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
 
301 Redirect is the method to direct not found web pages on website to relevant website pages. Suppose if you have redesigned your website and changed the url structure. So most of urls on your website will be not found and most of the backlinks created for older website pages will be not found.

So you need to use 301 redirect to direct website pages to relevant pages so it does not affects your seo.

Simple method for 301 redirects are as below:

Redirect 301 /old-page-url/ ttp://w.newpageulr.com/newpageurl/
 
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A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL.
 
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