Redirect 301, also known as the first permanent redirect the old web address to 1 new web address when users or search engines to access.
For understandable I take the example: On my website's 1 posts faulty, does not exist or has been deleted when users access the article that will be redirected to the 1 article or 1 other page by we preconfigured.
The installer may display the following error 404 message and certain one time will be redirected, or when access to that article will be redirected immediately.
The effect of the 301 redirect Redirect?
To prevent situations where users on that link without content or content was removed, but the connection can not be executed, the 301 has an important effect in SEO, help navigate your website 1 way smart, avoid bot and users have access to the link no value.
Using a 301 redirect?
Create a .htaccess file and then uploaded to the website's root directory, contents are as follows:
Option + FollowSymLinks
RewriteEngine One
RewriteBase /
Redirect 301 [sugar-lead-old] [path-lead-new]