What is 301 Redirect?

A 301 redirect is a Web server function where an old URL can be redirected to a new one. 301 Redirect is a "permanent" redirect status indicating that the resource has moved permanently. A 301 redirect is typically used on a website to ensure users and search engines can access the latest version of a webpage that has been moved from the original URL.
 
301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
 
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