What factors affect the websites ranking?

Poor On-page and Off-page SEO affects the website rankings in SERPs

Make sure that content should be unique and creative, and also follow all the guidelines of Google so that you will not penalized by Google.
 
SEO and SMO both are important for website ranking. SEO is essential for improving website visibility, increasing your traffic and sales online. SEO is short for Search Engine Optimization, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and the other major search engines.
 
Keep updating your content as per new trends and requirements of your clients. Make landing pages with content that can be ranked high on search engines for maximum conversions.
 
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