A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics.
A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives. That last word – objectives – is critical to something being called a KPI, which is also why KPI's tend to be unique to each company.