What do you mean by anchor text?

Anchor text is nothing but the keyword you are choosing to place your link. It is most commonly done with the a href format.
 
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
 
Anchor text is the clickable text in a hyperlink. The anchor text is also identified as the link title. An exact match anchor text has the same keywords tinted as the targeted keyword of a web page. Anchor texts are one of the many signals search engines use to decide the topic of a web page, and can direct to an internal or external web page.
 
Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. In the phrase "CNN is a good source of news, but I actually prefer the BBC's take on events," two unique pieces of anchor text exist for two different links: "CNN" is the anchor text pointing to cnn.com Breaking News, Daily News and Videos - CNN.com, while “the BBC's take on events” points to Home - BBC News
 
Anchor text is the clickable link that redirects visitors to your website from external webpages. They are generally keywords used to build your website backlink and generate traffic from various webpages.
 
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