What do you know about the Florida update?

[Sonyaosmond]

What do you know about the Florida update?

 

[RH-Calvin]

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

 

[Sophia]

The ‘Florida’ update has been said to have a vast similarity to a sea storm for ecommerce business because most of them were dislocated in the search listings resulting in loosing targeted traffic and ultimately loosing business.