What do you know about the Florida update?

Google commenced an update (the Florida update) in 2003 which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to provide alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.
 
On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.
 
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