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Search engine optimization (SEO) is the process of producing Web content (including blog content) that is written and created in the best way possible to maximize rankings for those pages in keyword searches conducted through search engines such as Google, Yahoo!, Bing, and so on. Search engine optimization techniques include writing content with keywords that people are likely to use in relevant searches, boosting incoming links to increase the authority and rankings of pages as viewed by search engines, and creating pages using layout and formatting techniques that make them more search-engine friendly.