Content is the king in the online world and it helps in engaging huge number of people who surfs internet daily. If you are doing SEO for your website then you must focus on article writing, blog writing and guest posting. All these tasks must be of high quality and interactive so that people can get stick to it for long time. It's important for marketing of every website dealing with different niche.
To add more quality in the content, use fresh and optimized content in the form of Blog Posts, Articles, web content etc. In SEO, Content is KING so it is important in creating updated content to rank better on search engines.