What areas do you think are currently the most important in ranking?

As an analyst and data scientist I would draw your attention to another interesting factor.
Recently the density among the different anchor texts are getting important: it has to follow a "natural pattern".
Namely for the ultimate successful the (external) anchor texts should include some "here", "website" and other natural keywords, too.
Anyhow external links will always be among the top factors, and the internal structure helps a lot, too.

Cheers,
Chill
 
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