What are the relevant metrics for tracking ROI on social media?

[chinmay.sahoo]

Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media’s return on investment (ROI). Social media managers are comfortable talking about specific terms in Google Analytics, the software they use and the data they can get from each platform.

 

[raghuramastrologer]

The most-tracked metrics for paid social campaigns are audience reach and growth, clicks to site/page, engagement, and conversion rate. Social media advertising budgets are predicted to double by 2023. Facebook boasts almost $20 average social media ROI per user.


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