What are the most important Google ranking factors?

Backlinks:Backlinks remain an important Google ranking factor, but over the years, Google has learned to weed out the bad links from the good. More links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains.
Mobile-First User Experience:One of the biggest changes we saw in 2016 was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version.
 
Back
Top