What are the key aspects of Penguin update?

Google Penguin update was brought to penalize Link spamming. The websites using or practicing spam link building tactics would be affected by the Google Penguin update. Primarily website participating in link spamming activities like manipulative link building, low-quality link building, link exchange programs, artificial link building, automated link building, link farming, wiki spamming, comment spamming, low-quality directory submission, low-quality forum posting will be affected by Google penguin update.
 
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
After penguin update doing SEO has become difficult as like after Google's other update. But this time it has brought a historic change that is now we need to enhance the content of our site as well as of our backlinks.
 
Google Penguin refresh was brought to punish Link spamming. The sites utilizing or honing spam third party referencing strategies would be influenced by the Google Penguin refresh. Fundamentally site partaking in interface spamming exercises like manipulative external link establishment, low-quality third party referencing, connect trade programs, counterfeit external link establishment, computerized external link establishment, connect cultivating, wiki spamming, remark spamming, low-quality index accommodation, low-quality discussion posting will be influenced by Google penguin refresh.
 
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