What are the key aspects of Penguin update?

Google Penguin update was brought to penalize Link spamming. The websites using or practicing spam link building tactics would be affected by the Google Penguin update. Primarily website participating in link spamming activities like manipulative link building, low-quality link building, link exchange programs, artificial link building, automated link building, link farming, wiki spamming, comment spamming, low-quality directory submission, low-quality forum posting will be affected by Google penguin update.
 
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
 
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