What are the key aspects of Penguin update?

Google update frequently, Thanks for link but you can also search in google and find many changes list.
 
Google update frequently, Thanks for link but you can also search in google and find many changes list.

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Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
 
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.
 
Hi,
Google penguin update is related to your backlink profile of your website and if you feel that, a backlink is not related to niche of your website you can disavow it. To improve your keyword ranking you can earn backlink from websites related to niche of your website to avoid such penalties.
 
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