Clean, Organized Design
Be a Minimalist
Use Header to Broadcast Offer Value
Trust Signals
Make Your Page Mobile Friendly
Keep Your Forms Short
Tailor Your Landing Pages for Individual Audiences
Match Landing Page Copy With PPC Ads
Test!
It is very important to have a good landing page for your PPC campaigns.
We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.
uality score depends upon -
Ad copy relevance
Expected CTR
Landing page relevance
Lading page is the webpage where a visitor lands when redirected from an external webpage by the help of backlink. The landing page should be designed according to help enable maximum leads from the webpage.