1. Ethical SEO offers the standards and search engine functionality to provide the optimization for the websites.
2. Ethical SEO provides positioning of the results that is longer lasting and provide frequent changes made in the algorithms.
3. It provides a way to optimize the search sites by making it appear on the search engine and promote it using the best techniques.
4. It provides a way to legally use the techniques and have the methods to optimize the results in a faster way.