What are the difference between SEO and SEM?

SEO is an abbreviation for Search Engine Optimization, which is the art of having your website optimized, or attractive, to the major search engines for optimal indexing. SEM mean of search engine marketing. This is use for promote websites by increasing their visibility in search engine result page.
 
Understanding the differences between SEO, or search engine optimization, vs. SEM, or search engine marketing, is paramount when determining how to allocate marketing funds and key business resources. SEO is focused on organic search results — getting to the top of the list when a user searches for keywords related to your business. SEM revolves around choosing the right keywords to invest advertising dollars in when you want to appear in the paid search results on major search engines.
 
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.
Search Engine Marketing (SEM) is a bigger term than SEO, and includes different options like paid ads,Pay-Per-Click.
SEO aims to provide better pagerank in search results, SEM uses the search engines to advertise the website to Internet customers.
For example, when people search for "to buy cellphone" in a search engine..SEO will help the respective cellphone selling website to be placed in the search results whereas SEM will be the paid advertising displayed above or beside the search results.

Now,many people may not be interested in the ads and believe in the main results and click a website with higher pagerank.SEM may be more useful for ecommerce websites whereas if someone is searching for "to speed up my internet"...the SEM will allow ads like some hardware/internet booster but it is SEO which will help the blog/website which details the steps to improve internet speed..now a user will be more interested in performing those easy steps to improve the internet speed and the choice of hardware will be secondary.

SEO and SEM are not competitive. SEO is considered as one of the method of SEM.The advantages of SEO over the other SEM make it clear that,SEO must be your first step in promoting your site.I am using the SEV service from Thewebpole.com which covers the major SEO techniques and helps in obtaining the desired pagerank for my cosmetic review website.
 
SEO: Search Engine Optimization. It is a technique which is used for the modification of your website according to search engine's standard. It includes On-Page and Off-Page SEO. It is a slow process but gives long-term results, free of cost.

SEM: Search Engine Marketing. It is a technique of marketing which is used to advertise your website on search engine by paying to it. It is a fast process, expensive. Once you stop paying for marketing then you will begin to lose the rank of your website and marketing will be stopped.
 
The role of Search engine Optimization is to rank your website in top in google. So for that, you can do keyword research, on-page activities and off-page activities.

PPC is one part of search engine marketing. In the ppc you have to create campaigns according to your products keywords and you have to set bid as well.

By using ppc you can get top ranking, I mean you can get top position in google in a single day. But there are other lots of factors which google consider during ranking so your content should be informative and unique. And your site should be user-friendly. Or you can get higher position if you high your bid compare to your competitor.
 
SEO stands for search engine optimization whereas SEM stands for search engine marketing. SEO is the promotion of products through various techniques and it is a a free service to improve the ranking and traffic. SEM is a paid technique, you have to pay for each clicks on your ad that is displayed on search engine pages.
 
SEO: SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

SEM: SEM is the part of online marketing, it stand for search engine marketing, it provides a social platform for business owners to the promotion of their business product, brands, and services. SEM provides an individual way to find consumers website product information very easily.
 
SEO is a short form of Search engine optimization. It is very important for those people who just started their own online business website or store. It's very useful to do popular your e-commerce website.
Whereas
SMO is a short form of Social media optimization. It is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
 
Back
Top