ShreyaKoushik23
New member
What are the characteristics of quality content?
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What are the characteristics of quality content?
- Thread starter ShreyaKoushik23
- Start date
Online content is a commodity. Marketers have emphasized this point for the past couple of years but not enough businesses are willing to embrace it. Ten, twenty years ago, newspapers, magazines and books were the commodities you purchased to get information. Now, that information is free and available immediately, so content itself is valuable.
Take the wildly popular tumblr that posts pictures of Ryan Gosling with the ‘Hey Girl’ meme. The blogger who started it for laughs landed a book deal less than a year later.
Notice that the type of content is more varied than ever before. Blog posts, videos, images, even pictures of Ryan Gosling captioned by feminist theory count as content.
More businesses need to think about the quality of their content just as much as they think about the quality of their other products. Shipping products that are poorly designed and low quality says something about your brand.
Shipping low quality content reflects your brand in the same, negative way.
Here are some ideas of what might define quality for online content and why it matters.
Specificity. If you’re trying to impress everyone on the web, your content is probably too watered down to impress anyone.
Consistency. To capture and sustain people’s attention, and establish your voice as an authority, you need to produce content on a frequent basis.
Context. Why is Pinterest so popular? Because it allows people to create personal context for all of the content they choose to pin on their boards.
Uniqueness. No one has patience for jargon anymore, so talk like you would at a casual cocktail party.
Share-ability. For your ideas to spread, you need to create content that others want to tweet, link to and talk about.
Take the wildly popular tumblr that posts pictures of Ryan Gosling with the ‘Hey Girl’ meme. The blogger who started it for laughs landed a book deal less than a year later.
Notice that the type of content is more varied than ever before. Blog posts, videos, images, even pictures of Ryan Gosling captioned by feminist theory count as content.
More businesses need to think about the quality of their content just as much as they think about the quality of their other products. Shipping products that are poorly designed and low quality says something about your brand.
Shipping low quality content reflects your brand in the same, negative way.
Here are some ideas of what might define quality for online content and why it matters.
Specificity. If you’re trying to impress everyone on the web, your content is probably too watered down to impress anyone.
Consistency. To capture and sustain people’s attention, and establish your voice as an authority, you need to produce content on a frequent basis.
Context. Why is Pinterest so popular? Because it allows people to create personal context for all of the content they choose to pin on their boards.
Uniqueness. No one has patience for jargon anymore, so talk like you would at a casual cocktail party.
Share-ability. For your ideas to spread, you need to create content that others want to tweet, link to and talk about.
Cory Huffman
New member
Presents ideas clearly and succinctly for readers/viewers to easily grasp
Uses specially prepared stories and visuals to get prospects engaged in the topic
Is conversational, not stiff and formal
Makes an emotional impact – discusses the why’s
Encourages a response or feedback so we can learn more about the prospect and is trackable
Creates a desired action — lead capture
May be disruptive to change perceptions, to get the prospect in the proper frame of mind
Presented at the right time when the prospect is in a stage of their decision process
Is expressed from a unique perspective, out of the ordinary that creates a certain fascination
Uses social channels together strategically to drive as many visitors through the lead funnel
Uses specially prepared stories and visuals to get prospects engaged in the topic
Is conversational, not stiff and formal
Makes an emotional impact – discusses the why’s
Encourages a response or feedback so we can learn more about the prospect and is trackable
Creates a desired action — lead capture
May be disruptive to change perceptions, to get the prospect in the proper frame of mind
Presented at the right time when the prospect is in a stage of their decision process
Is expressed from a unique perspective, out of the ordinary that creates a certain fascination
Uses social channels together strategically to drive as many visitors through the lead funnel