sudhasingh
New member
When it comes to effective higher education ads, the focus is often on showcasing the institution’s unique offerings, engaging potential students, and addressing their specific needs and goals. Here are some examples of successful higher education ad types:
Targeted Social Media Ads
- Example: A university runs Facebook ads targeted at high school seniors showcasing their unique programs, campus life, and student testimonials.
- Strategy: Utilize video content to highlight campus activities and success stories of recent graduates, linking directly to program-specific landing pages.
Search Engine Ads (PPC)
- Example: Google Ads for a community college offering a popular associate degree program. Keywords like “affordable nursing programs” or “best online degrees” can drive traffic.
- Strategy: Use compelling ad copy that emphasizes affordability, location, or job placement rates, along with clear calls-to-action like “Enroll Now” or “Get Started Today.”
Remarketing Campaigns
- Example: A university runs remarketing ads targeting visitors who previously explored their website but didn’t apply.
- Strategy: Use eye-catching graphics and testimonials in ads reminding them of the application deadline or highlighting financial aid options to entice them back.