Keywords:
One of the most important concepts in SEO is the use of keywords. These are the terms and phrases that users enter into search engines when looking for specific information.
On-page optimization:
On-page optimization refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off-page optimization:
Off-page optimization refers to the actions you take outside of your website to improve your search engine rankings.
Content:
Content is king in the world of SEO. Search engines are looking for high-quality, unique and informative content.
User Experience:
Search engines are placing more and more emphasis on user experience when it comes to determining rankings.